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100-160 sqft

Poseidon's Tile Primer

Poseidon's Tile Primer

Why your expensive tile looks cheap & how to fix it

Regular price $89.00
Sale price $89.00 Regular price

Covers up to 160 sq ft (≈ $0.56 per sq ft)

  • Complete waterproofing and stain resistance
  • Saves hours of scrubbing and regrouting every year
  • Protects your tile investment longterm
  • Can increase the perceived value and appeal of your home
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Recommended PPE: gloves, mask, and open windows. Apply with proper ventilation and follow all product safety instructions.

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A complete approach designed to prepare, protect, and preserve porous tile for long-term performance.

Prime

Poseidon’s Tile Primer

Balances surface absorption and prepares porous tile so sealers bond evenly. This critical first step prevents blotching, peeling, and uneven protection before sealing begins.

Seal

Zeus’ Tile Sealer

Creates a deep protective barrier that helps repel water, stains, and everyday wear while preserving the natural look and color of the tile.

Maintain

Aphrodite’s Daily Cleaner

A pH-neutral cleaner designed for regular care, removing everyday dirt and residue without breaking down protection, helping sealed surfaces stay clean and perform as intended over time.

100% Protection Guarantee

If Tile Armor doesn't protect your tiles exactly as promised, we will refund every penny.

What Customers Are Saying

Robert S.

Ohio

Nov 17, 2025

Amazing Product!

Poseidon’s Primer worked exactly as promised. Quick to apply and made the sealing step so much easier.

5.0
Jeff Fisher

New York

April 26, 2025

Works as advised

This product worked for us

5.0
Jennifer

Texas

April 26, 2025

Completely waterproofed my tiles!

I am very surprised at how easy it was to completely waterproof my cement tiles. One application and water was beading up on the tiles rather than being absorbed!

5.0

FAQs

What does Poseidon's Tile Primer do, and why is it needed?

Poseidon is a water-based, ecological impregnator that creates a barrier against moisture and prepares the surface so that a penetrating sealer can bond and perform consistently. It is required as a preparation step before sealing — Poseidon must be used together with a penetrating sealer (such as Zeus' Tile Sealer) to achieve complete protection. On its own, Poseidon does not provide surface protection against staining or etching.

What surfaces is Poseidon's Tile Primer suitable for?

Poseidon is suitable for cement tile, natural stone, and other absorbent surfaces, both indoors and outdoors. For terracotta and cotto, use Demeter's Terracotta Primer instead, which is formulated specifically for those highly porous clay materials. Like Poseidon, Demeter must be followed by a penetrating sealer such as Zeus' Tile Sealer for full protection.

How do I apply Poseidon's Tile Primer?

Make sure the surface is clean and dry; remove dust, dirt, and residues with a broom or vacuum. Shake Poseidon well, then apply evenly with a brush, roller, or low-pressure sprayer and allow it to penetrate for 10-15 minutes. Reapply while still wet on highly absorbent surfaces
until the surface no longer absorbs liquid — at that point the primer is fully saturated. Let it dry completely; allow a 24-hour cure time before proceeding to grouting or sealing.

How does Poseidon fit into the cement-tile installation workflow?

For cement tiles, apply Poseidon BEFORE grouting to protect the tile from absorbing grout pigment and moisture. Wait 24 hours, then grout. After the grout dries, clean the surface with Athena's Heavy Duty Tile Cleaner (or another heavy-duty cleaner) to remove any grout haze or residue. Then apply Zeus' Tile Sealer following its specific instructions for optimal protection.

What is the container size, and how much area does one bottle cover?

Poseidon is supplied in a 32 fl oz (950 mL) bottle. Actual coverage depends on tile porosity and texture; on typical cement tile installations our customers report approximately 100-160 square feet per bottle. Highly absorbent surfaces will use more product.

Will Poseidon change the look of my tile?

No. Poseidon is designed to preserve the natural appearance of the material without altering its look. As with any tile product, conduct a preliminary test on an inconspicuous area to confirm the result before treating the full surface.

Can I use Poseidon outdoors?

Yes. Poseidon is suitable for both indoor and outdoor applications. Work in a well-ventilated area, avoid applying in adverse weather, and follow the same cure-time and water-exposure guidance as for an indoor installation.

Is Poseidon environmentally friendly?

Yes. Poseidon is a water-based, ecological impregnator formulated to be environmentally friendly while still delivering effective surface preparation and moisture resistance. Avoid release to drains or waterways during use, and dispose of product waste and the container in accordance with local regulations.

What safety precautions should I take when using Poseidon?

Use in a well-ventilated area. Wear protective gloves, eye protection, and face protection; use a respirator if ventilation is limited. Avoid breathing fumes, mist, vapors, or spray. Keep away from heat, hot surfaces, sparks, open flames, and other ignition sources. Wash hands and face thoroughly after handling, and always review the Safety Data Sheet (SDS) before use.

How do I clean my tools and store leftover product?

Clean all tools with rubbing alcohol immediately after use. Store Poseidon in its original sealed container in a cool, well-ventilated area away from direct sunlight, heat sources, open flames, sparks, and other ignition points.